![]() ![]() ![]() They looked professional immediately from day one. They needed somebody that’s going to put together a professional logo and a professional identity so that they can build trust with their market with the consumers right away. They’re literally are jumping in with both feet and just opening a business and going in order to go all in like this and be successful right away. With Wren and Sparrow I think the biggest challenge for these two clients was that they’re a brand new business unheard of in the area. So we actually hand illustrated a Wren and a Sparrow, and just kind of really wanted to make sure that it looked professional and clean, but it’s inviting, especially in a retail environmen. And so it’s just kind of a cute call to the founders there. And the reason they went with that name is because Lisa is shorter and Amy is very tall. And we actually ended up hand illustrating a Wren and a Sparrow. And so we burn through a bunch of concepts. We get a lot of imagery from our clients that helps us understand kind of the feel that they’re going for, what’s the brand that they want to develop. And with all of our logos, we hand draw everything. And so we actually presented three or four different concepts. Some of the things that we did for them were logo design and our identity package. And we were just so happy that we got the chance to show our nerdy selves and get to meet them and know them in person And they actually canceled the rest of the meetings for the day and signed a contract that day. And I think as Lisa put it, she just knew right then and there that we were the right call. They saw some of our stuff just kind of who we are. They walked into our office, they met us, they met me, they sat down, we shook hands. And they had actually scheduled a few meetings with a few different companies in town. But after a few failed attempts there, they actually just did a local Google search for logo designer, and we popped up pretty high on the list. They actually chose Metro Nova Creative to do their logo and their identity design after a couple of really bad failed attempts to use one of those online places, I won’t say the name, but I think we all know who we’re talking about. These two wonderful ladies, Lisa and Amy are backyard birding hobbyists, and they’re crazy about birds! And so through kind of this lifelong passion of theirs and this shared joy, they decided to create a retail business that focused on providing goods and supplies to other people who enjoy birdwatching and just kind of outdoor local wildlife. Wren Sparrow is a local retail business here in downtown Fredericksburg. And today we’re going to do a case study on Wren and Sparrow, and the identity that we put together for them. ![]() Hey, what’s up, Dan from Metro Nova Creative. ![]()
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